IP&E Launches New Lucky 7 Program
IP&E LAUNCHES ENHANCED ELECTRONIC LOYALTY PROGRAM AND MARKETING PARTNERSHIP WITH UNITED MILEAGEPLUS®
April 17, 2012 – IP&E Holdings, LLC. (dba IP&E Guam) announced today, the roll out of an enhanced electronic Lucky 7 Gold customer rewards program along with a new marketing partnership; United MileagePlus®. The new Lucky 7 Gold Card will provide customers a wide array of value beginning with the convenience of having a card device that contains customer points which can be redeemed for gas, c-store purchases, wireless phone airtime and airline miles. Also, effective today, United MileagePlus will join IT&E as anchor partners to Guam’s most successful gas station reward program, IP&E’s Lucky 7 Gold Program.
Eloy Lizama, Executive Vice President of IP&E stated, “We’re excited to be updating our Lucky 7 Passport rewards program while welcoming United MileagePlus to the expanding program. We really believe that the best gas rewards program in the market just got better. Customers can now use our convenient Lucky 7 Gold Card instead of the Lucky 7 Passport and earn the same benefits and more. Now customers can enjoy the added convenience of an electronic loyalty program along with the added choice of United MileagePlus award miles. United MileagePlus is a perfect fit for Lucky 7 and we’re looking forward to our program gaining even more momentum as a result of our great partnerships and added convenience.”
Customers interested in joining the new Lucky 7 Gold program will need to fill out an application available at any Shell Station on Guam or online at ipeguam.com. Customers will be able to earn reward benefits upon sign up. The Lucky 7 Rewards Program has been in existence since April 2002, and rewards loyal customers for gassing up at Shell. Loyal customers enjoy the benefit of one point for every gallon of fuel purchased at Shell Stations. Once the 100-point threshold is met, Lucky 7 Gold points can be redeemed for a choice of:
$7 in Shell fuel;
$7 in Shop merchandise at any Shell Station;
$10 IT&E prepaid wireless card; OR
500 United MileagePlus award miles (NEW!)
In addition to the ongoing rewards that Shell Station customers receive with their Lucky 7 Gold Card, a major promotional offering has been launched to simultaneously reward loyal customers. For the next 90 days, customers will receive an entry form with every gas purchase. Customers will have a chance to win two tons of Shell V-Power® Premium Gasoline, 300,000 United MileagePlus award miles, United round trip tickets to the U.S. or Asia, iPad 3s, MiFis, airtime and up to $1,200
in gift certificates from IT&E. No minimum purchase is required to receive an entry form when purchasing fuel with your new Lucky 7 Gold Card. Additionally, customers who sign up for the new electronic Lucky 7 Gold Card will receive an extra entry form for the “Go For The Gold” promotion while also receiving an additional reward benefit of their choice of 50 reward gallon points or 250 United MileagePlus award miles.
Launched in 1981, MileagePlus received the 2011 Frequent Traveler Award for Best Elite-Level Program and the Best Frequent Flyer Program from Global Traveler magazine for the eighth consecutive year. FORTUNE magazine rated United Airlines the most admired airline on its annual airline-industry list of the World’s Most Admired Companies. In addition, the magazine ranked United No. 1 for global competitiveness and long-term investment among 12 global carriers.